Did you know that if you have your own YouTube channel, you can view all kinds of analytical data about your content? The YouTube Analytics feature in YouTube Creator Studio lets you see what videos are popular, how people find them, and more.
This is important information if you make YouTube videos for a living, but fun to check even if you’re just a casual uploader.
How to Access YouTube Analytics
Once you’re logged in, on any YouTube page, click your profile picture in the top right and select YouTube Studio (beta).
Note that if you’re using the classic YouTube theme, shown below, you’ll see a button for Creator Studio instead. YouTube is slowly migrating everyone to the new Studio interface, so that’s what we’ll be using for this guide. Click Try Studio Beta in the left sidebar to switch to a new look if you’re still using the old one.
Once you’re in modern YouTube Studio, just click Analytics in the left sidebar. Then you’ll be ready to start diving into video data.
How To See Sites That Have Included Your Video
To see YouTube analytics on an embedded video, click the Get an Audience tab at the top of YouTube Studio. From here, scroll down and expand Traffic sources: External boxes.
You will then see a graph, with a list of video sources below it. Each entry on that list is a website where someone watched your video. You can see a breakdown of various factors, such as average view duration, total viewing time, and more.
Note that by default, YouTube analytics shows data from the last 28 days. If you want to see a different period, click the date range in the upper right corner at any time. You can choose from presets like Last 365 days, January, or Lifetime. If you want, select Custom to define your own range.
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Check Statistics for Specific Videos
When you’re done, you can use the tabs at the top to view all kinds of stats for just that video. To find which sites have embedded videos, select the Traffic Sources option. Then in the list below the graph, click External sources and you will see all the sites that have shared them.
Overview in YouTube Analytics
On the Overview tab, you’ll see the numbers (and corresponding graphs) or watch times, views, and new subscribers during the selected period. The smaller graph below shows your top videos in the same period, plus activity in the last 48 hours.
Check the Get an Audience tab for numbers and graphs on impressions and the click-through rate on those impressions. Below, you’ll see which videos you pointed to as suggestions, plus how impressions led to viewing time.
Switch to Audience Interests and you’ll see watch time and average view duration plotted. Below, you can check your top playlists, cards, and end screens.
Finally, check out Build Audience to see how your views are broken down by country, gender, age and more.
Dive Deeper Into YouTube Analytics
- The best way to browse is to use the tabs at the top of the analytics page. Many of them are self-explanatory:
- Use Geography to see where your view is coming from.
- The subscription status will give you an idea of how many views are coming from followers and how many are newcomers.
- The playlist shows information about how popular your public playlist is.
- Check Device Type for views by phones, computers, game consoles, and more.
- Be sure to expand the More tab to the right of this header for some additional options. This includes Operating Systems, Sharing Services, and more.
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