Who among you doesn’t know PewDiePie yet? This person succeeded in becoming a millionaire at a young age, the result of his YouTube channel. This Swedish YouTuber can earn at least 10 thousand dollars a day just from YouTube. Turns out, it’s all thanks to the way YouTube monetizes it.
Monetization is a way of making money from YouTube. Of course, the monetization steps must be in accordance with the terms of the YouTube platform.
How to monetize YouTube is now being used more and more by its users
The goal, of course, is that the videos uploaded can make money.
Actually there are also many other ways to make money from YouTube besides monetization. However, this discussion will focus on practical monetization ways that can be done. Especially for those of you who have joined the YouTube Partner Program.
Before discussing further, let’s first briefly review this YouTube platform.
YouTube, The Modern Branding Platform
Today’s marketers will use all available channels to market their products. Especially to build brand awareness. One of the most popular is to maximize the use of YouTube. As a video sharing channel, YouTube is very suitable to be used to promote a product.
YouTube videos are among the most effective media for building product branding. Consumers tend to be more easily provoked to buy (or idolize something) based on video visualizations. Through videos, products can be campaigned more freely and attractively.
In addition, it is certain that YouTube users around the world will continue to grow over time. They can spend hours watching videos on their favorite channel. Of course this makes it a great place to advertise or build a brand. It’s no wonder that there are a lot of random ads when someone watches a video on YouTube.
Various cool features that are on YouTube further emphasize that; this is the best branding channel right now. Videos on YouTube can also be made live streaming, or in 360 degrees. With this cool feature, it will further provoke the creativity of advertisers. They will compete to create the most attractive advertisements.
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Get to know the YouTube Partner Program
In order for a channel or video on YouTube to be monetized, you as an account owner must first register for the YouTube Partner program. Apart from that, you must also enable Adsense within your YouTube channel.
YPP or YouTube Partner Program is a collaboration program for accounts that have met the requirements to be monetized. The conditions for being able to join YPP are; channel has at least 4000 hours of broadcast time in 12 months. This means that the channel has been watched during that time for the last 12 months.
In addition, so that a channel can join YPP is to have at least 1000 subscribers. After these subscriber requirements and showtimes are met, then a YouTube account can be monetized. In order to join this program, of course, you must have interesting content. In addition, you also have to consistently upload videos, so that subscribers are always loyal to visit your YouTube channel.
But what if you don’t have at least 1000 subscribers? Besides that, there is not enough broadcast time for 4000 hours, is it still possible to register for the YPP program and activate Adsense?
The answer: Of course, I can!
Keep creating quality video content, and keep uploading consistently on your YouTube channel. After the conditions are met on your channel, the YouTube platform will automatically confirm approval.
It is recommended to continue to produce interesting content. Actually, just pulling is not enough. Your video content must also be relevant and full of entertainment elements (entertaining and inviting the audience to participate).
What does it mean?
As previously stated above, in order to join YPP, there must be a minimum number of subscribers that must be met. That is, a channel must continue to attract subscribers by diligently posting videos, and aggressively promoting its YouTube channel. One of them by way of Call To Action. For example; invites viewers to click the like and subscribe button on every video you upload.
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Practical YouTube Monetization Ways
As a place that is widely used for product branding, and has been used by millions of people around the world, YouTube has now become a means of making money for its publishers. The easy way to monetize YouTube has made many users flooded with money. There have been many rich YouTubers resulting from the monetization of their YouTube channel. In Indonesia there is Atta Halilintar, while abroad there is PewDiePie.
Well, here are some ways to monetize YouTube. All of these methods must comply with the terms and conditions of YouTube. Of course, this monetization can only be active after your channel meets the requirements and successfully joins the YouTube partnership program (YPP).
The monetization methods include:
The easiest way to monetize is to allow YouTube to place ads on a channel. To be able to do this, a channel needs to activate Adsense on the monetization page on YouTube. This Adsense registration can be done after fulfilling the YouTube Partner Program requirements (1000 subscribers + 4000 watch hours).
In order for ads to run, the video content from your YouTube channel must be friendly to advertisers. So your video must not contain elements of violence, racism, or other sensitive matters. If the video that is advertised contains elements like the ones above, then it is possible that YouTube will block it.
This membership program is in the form of fans who subscribe to a channel on YouTube. In order to join a membership, fans must pay a subscription fee in order to continue receiving content. The contents for this membership program are in the form of special content apart from regular content.
In order to activate this membership program, YouTube account owners must be at least 18 years old. In addition, the channel must have at least 30,000 subscribers. Next, activate this program by logging into your Google account and then selecting Membership. Continue by pressing Get Started and follow the rest of the instructions.
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The merchandising program allows a YouTube channel to sell official merchandise from brands on the video channel. For example, a channel about culinary then sells t-shirts or mugs related to the event. Or it could be merchandise in the form of brands on the YouTube channel.
Activate this program from YouTube Studio whose menu is in Monetization. After logging in, select the Merchandise menu. Please note that this program or menu will only be active if the channel has met the requirements. The conditions are that the account owner is at least 18 years old and the channel has a minimum of 10,000 subscribers.
4. Super Chat & Super Stickers
If you want to earn money from fans, just activate Super Chat and Super Stickers on the YouTube channel that you want to monetize. This menu allows YouTube channels to earn money from fans through live chat. So, fans who want to submit questions and be highlighted at live, can pay a fee.
How to activate this feature is also done through YouTube Studio. After selecting the Monetization option, then select Live Chat and click Get Started. There will be easy instructions that can be followed so that this program can run.
5. YouTube Premium
YouTube Premium Revenue is a program from YouTube where a user purchases a premium subscription option. If these YouTube Premium users watch videos from a channel, the channel will get a share of their subscription fee.
You could say channel owners don’t need to do anything to get money from this last method. What needs to be done is to upload content that can satisfy the audience. Videos need not be longer. Short videos that are watched to the end and repeatedly are more effective.
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The YouTube monetization method outlined above will not work without consistency in video production. The channels that reap the most profits are those that have unique, targeted, and consistent content. If you only upload videos once in a while, of course, the monetization methods above will be ineffective.
Those are some practical YouTube monetization ways. Hopefully it can be useful for you.