10 Tips to Build an Audience For Your Live Streaming

By | April 1, 2022

With YouTube ads no longer providing the revenue they used to, many gamers are turning to live streaming. However, it can be difficult to build and maintain a live streaming audience. With that in mind, here are some live streaming tips to help your channel succeed.

Find Trending Games

When choosing games to play on live, you want to choose new and popular games that are currently attracting attention. Trending games tend to grab the attention of viewers, helping them find your channel.

Check the best gaming sites and search engines to see which games are in the news and garnering praise from players. If you manage to get your hands on a pre-release copy of a certain popular game, that’s even better.

The Twitch website also features a list of popular games among viewers if you’re having trouble coming up with ideas. But it’s always advisable to do some research if you really want to know what the gaming community is focusing on.

At the same time, you don’t want to choose a game that’s already oversaturated in scope. Some popular games still have streamers covering them months or years after launch. It’s hard to compete with established streams that have been covering certain games for quite a while.

Viewers of XXX titles with oversaturated coverage tend to stick to the streamers they know, because they have plenty of time to figure out who’s covering the game in a way they like. Because of this, you may want to opt for new indie titles that are less common, but still popular.

Live Streaming Games Consistently

As with any type of content publishing, you should maintain a regular schedule when starting a streaming channel. You can adjust this schedule depending on your own time commitment, but consistency is key. You should maintain a steady, regular output instead of flowing in bursts and then sitting still for unpredictable periods of time.

If you don’t have much time during the week, don’t try to stream every day. Better to stream once a week or only on weekends if this is the case. Audiences prefer consistency to an erratic, disorganized content schedule.

Keep the Conversation Going

If you’re just sitting still playing a game on a live stream, there’s not much reason for other people to watch you. Don’t worry: you don’t have to talk all the time, especially if your game requires focus. However, keeping the conversation flowing won’t keep your audience engaged.

In skill-intensive games or dungeons, explain your strategy and what you do. When playing casual games, comment on your first impressions.

If you’ve already done this, talk to your audience, who will likely post questions and comments in the chat section. It doesn’t all have to be game-related — sometimes your audience just wants to get to know you.

The type of conversation you have will also depend on your audience. For example, subscribers to Yogscast’s various live streams usually enjoy their tangential humor. But an audience of hardcore gamers may want more guides and tips when it comes to tough games.

Thank You New Subscribers on Your Stream

Subscribers on game streaming sites like Twitch are your bread and butter, so you have to thank them. Even a small contribution helps you make money playing the game, so make sure your audience knows you appreciate it.

This can be tricky to do when you’re trying to focus on a game, but you can use a streaming plugin to automate the process. You should note that this does not replace the need to make any personal mention during your stream. But it does give them some acknowledgment as you wait for gaps in your gameplay where you can turn your attention.

Take Game and Song Request

This is another way to show your audience that you care about their input and opinion. During your stream, ask them which game they’d like you to try for your next session.

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If you like playing songs during streaming, you can also accept requests. Simple gestures that allow audience members to select songs on your playlist go a long way in fostering interaction.

Interact with Your Followers on Social Media

Speaking of interactions, some members of your audience will want to interact with you outside of the chat stream. This is especially true if they can’t tune every time. You should share your various public social media handles with your customers.

No, you don’t need to be a Facebook friend with every follower. But you can share your Twitter handle and any other social media pages you want them to visit.

Even if you don’t have to share gaming-related posts, many audience members will still be interested in what you have to say. You can even check out social networks specifically for gamers. An important idea is to engage your audience beyond the streaming session.

Incentive Audience to Come Back

Increasingly, audience members are willing to subscribe to or sponsor content creators giving them the right incentives. Live streaming, however, is a bit different from traditional content creation. So what can you do to incentivize your audience?

One of the best ways to do this is to use gifts. Make sure you understand the rules surrounding the contest for the platform you are using, and the region in which you are running the competition.

Great ideas for gifts are gift cards, game service subscriptions, and games. Items like this, to which you can send keys digitally, can save on shipping costs when you’re just starting out. Depending on your streaming platform, you may be able to incentivize subscriptions. For example, Twitch offers subscriber-only streams.

As your channel grows, you can aim higher and even get sponsored gifts from certain companies. But if you’re still a beginner, you might be able to find some gaming offers to give away.

Get Sponsors for Your Live Stream

For this step, you should already have a few followers. However, getting sponsors can actually help you grow your audience even further.

Getting sponsored is often cited by streamers as a way to get a bigger following. Some attribute this to the increased credibility a brand endorses.

If you can’t find a sponsor yet, you should look for affiliate status on a platform like Twitch. This increases your credibility while providing you with an additional income stream. However, this requires hard work and is not a quick solution to gain followers.

Get Other Gamers To Engage

While live streaming is mostly a solo endeavor, it’s great to involve a few other gamers in your stream. It doesn’t have to be a regular feature or an official partnership. However, the occasional variation can be a great addition to your channel.

Try to find gamers with whom you have chemistry. Banter is one of the most entertaining things for gaming viewers, especially in multiplayer games. You don’t necessarily need gamers to perform on their own. In fact, some great partnerships are formed between streamers who have never met offline.

You can also appear on other people’s streams, which will give you additional exposure to potential new members. Squad Stream allows Twitch streams to be broadcast together.

Use Appropriate Equipment

One of the main factors affecting your audience’s viewing experience is the quality of the stream. You don’t have to worry about building the perfect 4K stream. But you need to make sure the quality is acceptable. The hissing microphone, serious packet loss, and pixelated visuals will drive most viewers away.

Make sure to equip yourself with a decent microphone and fast internet connection before you stream. If you want to put a face to your stream, invest in a decent webcam too. Also, don’t try to play games that are too intensive for your gaming rig.

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